Festivals From India is India’s first comprehensive online platform dedicated to showcasing, celebrating, and promoting India’s rich art and cultural festivals across various art forms, locations, and languages.
This platform was designed for the British Council to scale the Global Creative Economy Programme, curating festivals for attendees and key stakeholders.
Our mission was to craft a vibrant and inclusive digital platform that effectively resonates with a highly diverse audience - spanning different user groups and cultural contexts - while strengthening creative connections between India and the UK.
resulting in 3500+ festivals and events hosted within the first year
establishing a unified digital hub connecting India’s festivals with audiences across India and the UK
Designed intuitive user flows and wireframes, enabling effortless access to festival details, articles, and events.
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Crafted a distinctive logo, cohesive color palette, and visual identity reflecting cultural richness and brand consistency.
Simplified navigation for first-time users with clear flows, intuitive menus, and seamless exploration across festival pages.
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Structured content with IA, wireframes, and user flows, categorizing festivals by type, region, and event counts.
Designed intuitive user flows and wireframes, enabling effortless access to festival details, articles, and events.
Designed intuitive user flows and wireframes, enabling effortless access to festival details, articles, and events.
Crafted a distinctive logo, cohesive color palette, and visual identity reflecting cultural richness and brand consistency.
Crafted a distinctive logo, cohesive color palette, and visual identity reflecting cultural richness and brand consistency.
Simplified navigation for first-time users with clear flows, intuitive menus, and seamless exploration across festival pages.
Simplified navigation for first-time users with clear flows, intuitive menus, and seamless exploration across festival pages.
Structured content with IA, wireframes, and user flows, categorizing festivals by type, region, and event counts.
Structured content with IA, wireframes, and user flows, categorizing festivals by type, region, and event counts.
For Festivals From India, the design created a unified and inclusive platform for users and stakeholders.
informed inclusive, persona-driven architecture
enabled disability-friendly, culturally inclusive UX
introduced virtual, dynamic engagement mechanisms
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Designed clear layouts and structured content blocks with visual hierarchy to present festival dates, significance, location, and key highlights.
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Developed hierarchical IA categorizing festivals by type, region, and event mode - including online festivals - enabling intuitive navigation and effortless discovery across the platform.
Defined the platform’s information architecture to structure navigation and content across festival resources.
Mapped user flows for festival submission, onboarding, and verification across organizer and admin journeys.
Created low-fidelity wireframes defining platform structure, navigation, and content hierarchy for festival discovery.
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Designed visually engaging, brand-aligned screens with simplified navigation, structuring IA to classify festivals by location and type, creating a one-stop platform for festival exploration and learning.
The visual design for such pages showcases course details with clear layouts, focused typography, and engaging visuals, making information easy to scan and understand for users.
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