Oxford University Press (OUP), the world’s largest university press, is a globally respected education publisher delivering innovative learning solutions.
Oxford Advantage is its integrated ed-tech platform for school children, offering digital content, teaching resources, and learning tools to support educators and learners across diverse academic needs.
Our mission was to revamp the Oxford Advantage Learning Management System and landing pages to deliver a modern, intuitive, and accessible learning platform - improving navigation, teaching workflows, and cross-device usability for a large, diverse user base.
by redesigning intuitive, engaging LMS journeys across India for 20+ crore OUP learners and educators.
through a structured content strategy that reduced reliance on customer support.
by establishing a cohesive, scalable design system for Oxford Advantage.
with a modern, accessible learning platform reinforcing Oxford Advantage’s leadership in ed-tech.
Modern, clean design with clear hierarchy, structured layouts, and engaging illustrations enhancing discoverability and usability.
Purpose-built UI components and widgets simplified navigation and supported seamless learning and teaching workflows.
Clean, minimal layouts with engaging illustrations improved accessibility and made the platform approachable for younger learners.
The interface was modernized for clarity, with personalized dashboards enabling tailored learning across roles and devices.
Modern, clean design with clear hierarchy, structured layouts, and engaging illustrations enhancing discoverability and usability.
Modern, clean design with clear hierarchy, structured layouts, and engaging illustrations enhancing discoverability and usability.
Purpose-built UI components and widgets simplified navigation and supported seamless learning and teaching workflows.
Purpose-built UI components and widgets simplified navigation and supported seamless learning and teaching workflows.
Clean, minimal layouts with engaging illustrations improved accessibility and made the platform approachable for younger learners.
Clean, minimal layouts with engaging illustrations improved accessibility and made the platform approachable for younger learners.
The interface was modernized for clarity, with personalized dashboards enabling tailored learning across roles and devices.
The interface was modernized for clarity, with personalized dashboards enabling tailored learning across roles and devices.
For Oxford Advantage, the redesign improved learning flows, strengthened visual identity, and elevated usability - positioning the LMS as a leading ed-tech platform in India.
simplified through intuitive journeys for educators and learners
enhanced via a structured content strategy reducing support dependency
elevated by a modern UX and cohesive visual language
Personalized dashboards and advanced reporting features were designed to deliver tailored learning and teaching workflows, providing detailed insights that help students and educators track progress and performance effectively.
The design emphasized clarity and simplicity, enabling users to focus on content without unnecessary distractions.
Navigation was streamlined by simplifying user flows, enabling educators and learners to easily access and interact with key platform modules, improving usability and engagement.
LMS wireframes were created to streamline learning workflows, define clear navigation patterns, and ensure seamless multi-device usability.
A cohesive visual system was applied to enhance clarity, reinforce brand consistency, and elevate the overall learning experience.
Mobile App wireframes were structured to prioritize content hierarchy, guide user journeys, and support conversion-focused interactions.
Modern, brand-aligned visuals were designed to strengthen identity, improve readability, and drive meaningful engagement.
Scalable, cohesive design system with an adaptable style guide to unify UI components and future-ready platform consistency.
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