1to1help is India's most trusted emotional well-being partner for corporate employees, supporting 11M+ lives through counselling, crisis care, and digital self-care solutions.
Their mobile and web apps serve as its core digital platform, enabling scalable delivery of mental health services while building trust, operational efficiency, and enterprise-led growth.
Our mission was to design a unified, brand-led digital experience across web and app that delivers intuitive usability, consistency, and trust while driving adoption, loyalty, and business growth for 1to1help.
to over 10 million individuals and more than 1,000 corporate partners, scaling the platform's impact.
by simplifying user journeys and promoting proactive self-care among users.
on direct helplines as employees began using self-help features more effectively.
through empathetic and secure design that strengthened the brand as a trusted partner.
Illustrations supported guided breathing experiences, promoting emotional wellbeing and making mental health support feel approachable and engaging.
Content discovery and navigation were simplified to support users’ emotional states and provide instant aid across scenarios.
Calming tones, white space and soft illustrations created emotionally safe, intuitive interactions from breathing exercises to booking flows.
Designed dashboard to structure wellbeing content, highlight key actions, and enable intuitive access to support resources.
We created a bespoke mascot that embodied the spirit of 1to1help, complemented with human-centered illustrations that foster trust & openness.
Illustrations supported guided breathing experiences, promoting emotional wellbeing and making mental health support feel approachable and engaging.
Illustrations supported guided breathing experiences, promoting emotional wellbeing and making mental health support feel approachable and engaging.
Content discovery and navigation were simplified to support users’ emotional states and provide instant aid across scenarios.
Content discovery and navigation were simplified to support users’ emotional states and provide instant aid across scenarios.
Calming tones, white space and soft illustrations created emotionally safe, intuitive interactions from breathing exercises to booking flows.
Calming tones, white space and soft illustrations created emotionally safe, intuitive interactions from breathing exercises to booking flows.
Designed dashboard to structure wellbeing content, highlight key actions, and enable intuitive access to support resources.
Designed dashboard to structure wellbeing content, highlight key actions, and enable intuitive access to support resources.
We created a bespoke mascot that embodied the spirit of 1to1help, complemented with human-centered illustrations that foster trust & openness.
We created a bespoke mascot that embodied the spirit of 1to1help, complemented with human-centered illustrations that foster trust & openness.
The redesigned ecosystem expanded 1to1help’s reach to over 10 million individuals, while strengthening brand trust through empathetic, secure & deeply human-centered design.
corporate partners impacted
adoption improved drastically
design system across all platforms
Designed personalized mobile experience with profile-based customization, tailored content, and intuitive navigation for accessible mental wellness support.
Structured information architecture to organize wellness content, simplify navigation, and enable intuitive access to personalized support features.
Designed dashboard to organize content, assessments, and resources, enabling intuitive access and clear visibility of user progress.
Created mobile app wireframes to define layout, user flows, and structure for intuitive, personalized wellness experiences.
Translated wireframes into visual designs using calming colors, clear hierarchy, and consistent components for a cohesive experience.
Designed illustrations to support wellness journeys, simplify concepts, and create calming, engaging, and emotionally resonant user experiences.
Built a scalable component library with standardized UI components (buttons, inputs, tabs, states) to ensure consistency and efficiency across the product experience.
1to1help is India's largest Employee Assistance Programme provider, supporting 1.5M+ employees across 500+ organisations with counselling, financial guidance, and wellness services. NetBramha designed the digital platform employees use to access this support.
Workplace mental health platforms carry a specific design challenge most B2B software doesn't: the end user (an employee in distress) and the buyer (an HR department) have different needs from the same product, and both have to be satisfied without compromising the employee's privacy or comfort.
Employees accessing mental health or financial counselling through an employer-provided platform are often worried about confidentiality - whether their employer can see what they've accessed or discussed.
Designing visible reassurance around privacy was as important as the functional design itself, a concern that echoes NetBramha's approach to Cloudnine's maternity platform, where users are also sharing sensitive personal information at an emotionally vulnerable moment.
At 1.5M+ employees across 500+ organisations, 1to1help is one of the largest-population healthcare platforms in NetBramha's portfolio, behind only the truly national-scale fintech products like BHIM.
It's a materially larger reach than Dr Trust's consumer device-owner base or Cloudnine's hospital-network patients, simply because 1to1help operates as an add-on benefit across hundreds of employers at once rather than a direct-to-consumer product.
The platform spans mental health counselling, financial guidance, and general wellness support - a broader remit than a single-purpose therapy or counselling app, which required NetBramha to design distinct flows for genuinely different types of employee need within one product.
That breadth is structurally similar to the consolidation challenge NetBramha solved for ONE Muthoot, where three previously separate services had to feel like one coherent product rather than three bolted-together tools.
1to1help is a B2B2C model - employers buy access, employees are the actual users - which is a distinct pattern from NetBramha's direct-to-consumer healthcare work like Dr Trust or Cloudnine. Designing for a buyer and an end user with different priorities from the same interface is its own discipline, one NetBramha also applies in enterprise software like SIS, where the platform buyer and the field employee using it daily are rarely the same person.
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