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Healthcare UX is different because the user is often dealing with something they cannot afford to get wrong.
A patient may be anxious. A caregiver may be overwhelmed. A doctor may be working under time pressure. A healthcare administrator may be navigating hundreds of records, workflows and decisions. The interface has to work for all of them without adding another layer of friction.
That makes healthcare UX less about visual polish & more about clarity, accessibility, trust, clinical context and the ability to simplify complex journeys without oversimplifying the information behind them.
We compared seven healthcare UX design agencies based on published healthcare work, patient & provider research, complex healthcare workflows, accessibility, digital health ecosystems, regulated product experience and evidence of work at healthcare-system scale.
✓ = demonstrated in published case work ·
◐ = partial or claimed ·
– = not evidenced.
Scored from each agency's own site and Clutch profile.
India, global · healthcare & wellness, patient experiences, connected health
NetBramha's healthcare work spans maternity care, mental wellness and connected health. Its Cloudnine experience transformed maternity care into an omnichannel digital journey connecting expecting parents with doctors, care teams, health information and personalised tracking. The app won the Red Dot Design Award in 2021 and saw a 400% increase in downloads. 1to1help brought mental wellness support into a digital platform serving a large employee assistance ecosystem, while Dr Trust connects health devices with mobile and web experiences. Together, the work covers three very different healthcare contexts: hospital-based maternity care, workplace mental wellness and connected home health.
Founded 2008 · Clients 250+ across 20+ countries · Recognition Red Dot Design Award 2021 · Pricing on request · Healthcare hubs served Dubai, Singapore, London, New York, Frankfurt, Zurich.
Best for: healthcare products that need to simplify complex patient journeys, connect multiple care stakeholders or create calm, accessible experiences around emotionally high-stakes moments.
NetBramha's healthcare & wellness practice
Global · healthcare innovation, patient experience & human-centred design · pricing on request
IDEO has worked in healthcare for decades across patient care, digital health, medical technology, pharmaceuticals and healthcare systems. Its published healthcare portfolio includes Eli Lilly, Planned Parenthood, Omada Health, Teal Health, Willow, Moderna and NHS-related work. Its healthcare practice focuses on patient-centred experiences, digital health and systems that bring patients, families, caregivers and organisations into the same design conversation.
Best for: healthcare organisations tackling large, ambiguous innovation problems where patient experience, service design and organisational transformation overlap. Check first: a focused digital-product redesign may not require the breadth of a global innovation consultancy.
Website: ideo.com →
Global · healthcare service design, digital ecosystems & patient journeys · pricing on request
Designit brings service design, UX and digital transformation into healthcare environments, with published work across patient experience, home healthcare, medical products and health services. Its Max Healthcare engagement involved extensive research across the employee-patient journey and resulted in a digital ecosystem connecting patients with healthcare professionals, supporting 12,000+ patients per month through more than 450 healthcare professionals.
Best for: healthcare organisations redesigning services across multiple patient, caregiver and provider touchpoints. Check first: if you need a tightly scoped product-design team rather than a broader service transformation partner.
Website: designit.com →
Austin, US · digital health, MedTech, SaMD & regulated healthcare · $150–199/hr
Guidea specialises in digital health, MedTech, SaMD, digital therapeutics and regulated medical products. Its published healthcare practice reports 40 healthcare products, 660M users worldwide, 22 FDA clearances and 40+ clinical trials, alongside work for organisations including Cigna, Johnson & Johnson, Roche, AstraZeneca, Humana and St. Jude Medical.
Best for: digital health and MedTech products where clinical validation, regulatory requirements and patient outcomes are central to the product brief. Check first: its specialist healthcare focus may be more than you need for a straightforward wellness or consumer health redesign.
Website: guidea.com →
Global · digital healthcare products, telemedicine & healthcare SaaS · $50–99/hr
Qubstudio approaches healthcare as a digital product-design problem, with published work covering telemedicine, electronic medical records, appointment booking and healthcare SaaS. Its healthcare practice focuses on user research, workflow simplification, onboarding, UX reviews and scalable product design. Its Clutch profile currently shows a 4.9 rating across 92 reviews and a $50–99/hr range.
Best for: healthcare SaaS and digital health companies modernising existing products or building patient-facing software from scratch. Check first: less evidence than specialist medical-product firms for regulated device or FDA-heavy programmes.
Website: qubstudio.com →
Global · healthcare SaaS, EHR, telehealth & patient engagement · subscription-based
Eleken focuses heavily on SaaS product design, with healthcare work spanning EHRs, telehealth, patient engagement, practice management, disease management and appointment scheduling. Its healthcare offering explicitly covers accessible design, user research, legacy-product redesign and HIPAA-aware workflows. It also operates a subscription model designed for teams that need ongoing product-design capacity rather than one large fixed engagement.
Best for: healthcare SaaS teams that need continuous UX capacity for an evolving product. Check first: a regulated medical-device programme or clinical product requiring deep specialist validation may call for a more healthcare-specialist consultancy.
Website: eleken.co →
Global · healthcare innovation, clinical systems, service design & transformation · enterprise consultancy
frog, part of Capgemini Invent, works across healthcare strategy, human-centred design, technology and transformation. Its healthcare practice explicitly combines behavioural science, applied data, healthcare design and knowledge of clinical and regulatory landscapes. Published work includes UCSF's Center for Digital Health Innovation and Roche's diagnostics organisation, where frog worked alongside internal UX teams on design-led operating models and processes.
Best for: large healthcare organisations, life-sciences companies and health systems running complex transformation programmes. Check first: smaller digital-health companies may find a specialist product studio faster and more proportionate.
Website: frog.co →
Beyond the seven scored above, several other names recur across healthcare UX shortlists, each with a narrower specialism worth knowing before you shortlist:
The right shortlist depends on whether you're designing a patient app, clinician workflow, connected-health platform, telehealth product, healthcare SaaS product, medical device companion or an entire care ecosystem.
Healthcare UX has a different definition of friction.
In ecommerce, an extra step might cost a conversion.
In healthcare, an unclear step can mean a missed appointment, an incorrect entry, a confused caregiver or a patient abandoning a critical part of their care journey.
That is why the strongest healthcare UX work starts with the people inside the system.
Patients. Doctors. Nurses. Care teams. Caregivers. Administrators.
Each sees a different version of the same healthcare experience.
NetBramha's healthcare work reflects that multi-sided challenge. Cloudnine required a digital experience connecting expecting parents, doctors and care teams across the pregnancy lifecycle, while Dr Trust involved connecting health devices, data and digital experiences. The 1to1help platform adds another dimension: mental wellness in the workplace, where privacy, emotional sensitivity and accessibility become central to the experience.
The Cloudnine project is particularly telling. Research mapped pregnancy needs before the team structured the information architecture and journeys, with the resulting app supporting real-time health data, specialist consultations, care teams and personalised tracking. It subsequently won a Red Dot Design Award and saw a 400% increase in downloads.
Healthcare UX isn't about making a medical interface look friendly. It's about reducing cognitive load when the person using it may already have enough to deal with.
Full case study: Cloudnine on NetBramha →
UX Design Studio — Dubai →
UX Design Studio — Singapore →
UX Design Studio — London →
UX Design Studio — New York →
UX Design Studio — Frankfurt →
UX Design Studio — Zurich →
Healthcare & Wellness Industry Hub →
How much do healthcare UX design agencies charge?
Healthcare UX pricing varies significantly by project complexity, research requirements, regulatory needs and the number of user groups involved. Specialist agencies can work on focused product engagements, while healthcare transformation consultancies typically price larger programmes around team size and scope. NetBramha's healthcare engagements are priced on request.
Which healthcare UX agency is best for patient-facing products?
NetBramha is a strong fit for patient-facing experiences where the journey involves emotional sensitivity, multiple care stakeholders or complex health information. Its Cloudnine maternity experience connected expecting parents, doctors and care teams across the pregnancy journey and won a Red Dot Design Award.
What makes healthcare UX different?
Healthcare UX has to account for patient vulnerability, clinical workflows, accessibility, sensitive data, multiple user groups and high cognitive load. The best healthcare experiences simplify those journeys without hiding the information patients and healthcare professionals need.
