Most growth advice focuses on channels: more ads, more SEO, more email. But for digital products, the biggest growth levers are often inside the product itself. If new users struggle to onboard, if the core action takes too many steps, or if there is no reason to come back, more traffic just means more people leaving.
Design-led growth strategy agencies look at the full funnel through the product: activation, habit, retention, and expansion. They use research and analytics to find where users drop off, then redesign onboarding, core journeys, and engagement features — rewards, nudges, progress, and personalisation — to move the metrics that matter. Good partners connect every design decision to a measurable outcome.
The best growth strategy agencies combine product design, behavioural insight, and data, and they can point to real numbers from past work. For background, see our article on business growth strategy and the power of design.
For NPCI's BHIM UPI app, NetBramha set out to turn a basic payments utility into an engaging companion that drives habitual use. The redesign introduced a compact hierarchy with key actions above the fold, a custom illustration system, nudges toward products and offers, and an atomic design system supporting dark and light modes. Following the redesign, BHIM's users grew 30% to more than 128 million, monthly transactions rose 323% from January to December 2025, and transaction value grew 120% year on year.
For Qwikcilver, NetBramha redesigned the loyalty platform for self-service, cutting client onboarding from months to weeks and reducing support queries by 25–30%. For Amazon Pay, the team explored rewards and gamification design language across five creative directions.
You need more active users, not just more downloads — BHIM's monthly transactions grew 323% in 2025.
Onboarding is the bottleneck — Qwikcilver's onboarding went from months to weeks.
Engagement mechanics matter — Amazon Pay and BHIM show rewards and nudge design.
Paid acquisition and media — NetBramha focuses on product-led growth; confirm who runs ads and channels.
Experimentation infrastructure — confirm who sets up A/B testing and analytics tooling.
Huge combines design with data, personalisation, and experimentation, useful for large platforms where small conversion gains are worth a lot.
Traffic supports testing — they pair design with experimentation.
Personalisation matters — they design around data.
Audiences are large — they design for scale.
Early-stage fit — their model suits established products.
Small scope — their model suits larger programmes.
R/GA combines brand, product, and business innovation, useful for global brands looking for growth through new digital products and services.
You are a global brand — they work at brand scale.
New products drive growth — they design products and services.
Brand and product must align — they combine both.
Budget — their model suits large programmes.
Product metrics — ask for retention and conversion results, not just campaign results.
Work & Co designs and builds high-traffic consumer and commerce apps, where checkout and core flows directly drive revenue.
Conversion is the key metric — they design commerce flows.
Design and build must move together — they ship working product.
Polish matters — their execution is refined.
Budget — premium rates apply.
B2B fit — their strength is consumer products.
Deloitte Digital connects growth strategy with marketing technology, data, and operations, useful for large enterprises running growth across many channels.
Marketing technology is involved — they implement platforms.
Programmes are large — they staff at scale.
Operations must change — they connect strategy to execution.
Design depth — confirm the product design team's role.
Cost — large consultancy rates apply.
Instrument creates brand-led web experiences and launches, useful when growth depends on acquisition through a strong first impression.
The website is the growth engine — they have deep web experience.
A launch is planned — they design memorable moments.
Brand expression matters — they are brand-first.
In-product growth — confirm depth for onboarding and retention work.
Ongoing optimisation — confirm capacity beyond launches.
Can they show real numbers? Ask for before-and-after metrics such as activation, retention, transactions, or support volume.
Do they find the real bottleneck? Ask how they use research and analytics to locate where users drop off.
Do they design inside the product? Growth often depends on onboarding and core flows, not just marketing pages.
How do they design engagement responsibly? Rewards and nudges should help users, not trick them. Ask how they avoid dark patterns.
How do they measure after launch? Ask how they track impact and iterate.
How much does a growth strategy engagement cost?
A growth audit and opportunity map typically runs $20,000–$60,000. A redesign of onboarding and core journeys typically runs $80,000–$300,000.
Should I hire a growth marketing agency or a product design agency?
Growth marketing agencies focus on channels and campaigns. Product design agencies improve activation and retention inside the product. Many companies need both, but product fixes usually come first.
How long before growth work shows results?
Quick fixes can show results in weeks. Redesigns of core journeys typically take 3–6 months to design and ship, with results measured over the following quarters.
UX practice and digital product expectations differ by region — what signals quality and trust to a buyer in the US or UK is different from Dubai or Singapore. An agency with direct market experience brings depth that cross-industry portfolios cannot substitute.
Growth Strategy at NetBramha →
