Redesigning Qwikcilver's loyalty platform for faster onboarding and self-service

Qwikcilver
Web Experiences
Mobile Experiences
Fintech
India
Qwikcilver
Web Experiences
Mobile Experiences
Fintech
India

Context

Qwikcilver powers global loyalty and gift card programs for leading retailers through its enterprise SaaS platform.

Years of continuous expansion introduced fragmented experiences, disconnected modules, and operational inefficiencies, creating unnecessary friction across loyalty management, gift card operations, and customer self-service.

Goal

Our mission was to re-architect the core platform — mapping business processes, closing gaps, and building a single source of truth for orchestration.

Outcomes

Faster Go-To-Market

by cutting onboarding from months to weeks.

25–30% Fewer Support Requests

through clearer self-service flows.

Higher Platform Adoption

by delivering a world-class experience.

Unified Orchestration

through a single source of truth.

Unified Dashboard

Designed a unified dashboard visualising multi-transaction workflows, improving navigation, visibility, and operational decision-making across teams.

Mobile Operations

Created mobile-first transaction and approval experiences with intuitive interaction design for faster enterprise task completion.

Platform Ecosystem

Illustrated the complete platform ecosystem, connecting merchants, brands, services, and channels through an integrated enterprise experience.

Configurable Platform

Designed configurable dashboards and program management interfaces supporting flexible workflows, role-based experiences, and enterprise scalability.

Unified Dashboard

Designed a unified dashboard visualising multi-transaction workflows, improving navigation, visibility, and operational decision-making across teams.

Designed a unified dashboard visualising multi-transaction workflows, improving navigation, visibility, and operational decision-making across teams.

Mobile Operations

Created mobile-first transaction and approval experiences with intuitive interaction design for faster enterprise task completion.

Created mobile-first transaction and approval experiences with intuitive interaction design for faster enterprise task completion.

Platform Ecosystem

Illustrated the complete platform ecosystem, connecting merchants, brands, services, and channels through an integrated enterprise experience.

Illustrated the complete platform ecosystem, connecting merchants, brands, services, and channels through an integrated enterprise experience.

Configurable Platform

Designed configurable dashboards and program management interfaces supporting flexible workflows, role-based experiences, and enterprise scalability.

Designed configurable dashboards and program management interfaces supporting flexible workflows, role-based experiences, and enterprise scalability.

The results

For Qwikcilver, we re-architected the platform — closing process gaps and speeding delivery.

Efficiency

support queries down 25–30% on average.

Speed

onboarding cut from months to weeks.

Adoption

up across clients and internal teams.

The Mobile App & Web App Experience

01
Educational
institutions
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
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02
Financial
institutions
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon
03
Healthcare
facilities
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon

A complete project showcase covering discovery, information architecture, wireframes, visual design, web and mobile experiences across the enterprise loyalty platform.

Web wireframes streamlined gift card activation, program configuration, and transaction management through structured information architecture and intuitive enterprise workflows.

Process mapping visualised end-to-end business workflows, aligning stakeholders around a single source of truth before detailed product design.

Journey maps documented enterprise user flows across standard and campaign programs, identifying optimisation opportunities before interaction design decisions.

Enterprise wireframes explored dashboards, inboxes, personalization, and program management through structured information architecture and scalable layout design.

Visual design transformed enterprise dashboards, analytics, campaign management, and operational modules into scalable, role-based SaaS experiences.

Mobile wireframes simplified enterprise operations with streamlined transaction, approval, wallet, and request management for everyday business tasks.

Mobile visual design delivered intuitive loyalty management through personalised dashboards, approvals, transactions, and self-service interactions for enterprise users.

FAQs

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