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Tira is a beauty retail platform by Reliance Retail bringing together global and homegrown brands across makeup, skincare, haircare, and fragrances.
It was built as an omnichannel destination integrating discovery, personalization, and seamless commerce for modern Indian consumers.
Our mission was to design a premium, scalable beauty e-commerce experience for Tira that simplifies product discovery, enhances personalization, and delivers a seamless omnichannel shopping journey across digital touchpoints.
through intuitive product discovery and immersive browsing experiences.
by simplifying navigation, optimizing product detail pages, and reducing purchase friction.
with a premium, cohesive visual language across the platform.
by enabling personalized recommendations and seamless omnichannel interactions
Interactive story-style interface enabling personalized beauty discovery and seamless product exploration.
Wireframes and visual design crafted for intuitive navigation and premium digital commerce.
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Live virtual try-on experience supported by uniquely designed, scalable UI components and custom icons
Occasion-based shopping journeys enhanced with themed visuals and custom in-app loaders.
Interactive story-style interface enabling personalized beauty discovery and seamless product exploration.
Interactive story-style interface enabling personalized beauty discovery and seamless product exploration.
Wireframes and visual design crafted for intuitive navigation and premium digital commerce.
Wireframes and visual design crafted for intuitive navigation and premium digital commerce.
Live virtual try-on experience supported by uniquely designed, scalable UI components and custom icons
Live virtual try-on experience supported by uniquely designed, scalable UI components and custom icons
Occasion-based shopping journeys enhanced with themed visuals and custom in-app loaders.
Occasion-based shopping journeys enhanced with themed visuals and custom in-app loaders.
For Tira, we transformed beauty commerce into a premium, discovery-led digital experience - strengthening engagement and enabling seamless omnichannel retail.
boosted with intuitive discovery flows
improved via simplified purchase journeys
enabled with modular UI components
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Gamified reward flows, daily offers, and seasonal promotions designed to drive engagement and repeat purchases.
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End-to-end UX and visual design for a scalable beauty commerce platform with structured discovery and seamless shopping flows.
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A structured, discovery-first information architecture mapping categories, brands, personalization, and commerce journeys.
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Comprehensive wireframes covering homepage, category flows, product detail pages, cart, and checkout journeys.
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Premium visual language with refined typography, immersive imagery, cohesive color systems, and modular UI components.
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Detailed wireframes conceptualizing facial scan–based virtual try-on and interactive product exploration flows.
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High-fidelity, brand-aligned interfaces combining personalization, immersive discovery, and seamless commerce interactions.
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