TCS Customer Intelligence & Insights is an enterprise marketing platform for retail brands across America, APAC, and Europe.
A large revenue-generating product, its experience had grown outdated, broken, and unable to scale with demand.
Our mission was to redesign the platform end-to-end — modernizing a complex B2B experience, boosting productivity and revenue through better customer targeting.
by 3x via streamlining core marketing tasks.
through sharper, personalized customer targeting.
by delivering a consistent global experience.
through a system across six user types.
Designed and simplified complex research processes into step-by-step experiences for enterprise researchers.
Structured related research variables enabling intuitive exploration and faster customer insight discovery across datasets.
Simplified complex statistical analysis into guided steps, helping researchers progress confidently from data to insights.
Consolidated persona insights via precise audience segmentation, enabling personalized marketing strategies across global retail campaigns.
Designed and simplified complex research processes into step-by-step experiences for enterprise researchers.
Designed and simplified complex research processes into step-by-step experiences for enterprise researchers.
Structured related research variables enabling intuitive exploration and faster customer insight discovery across datasets.
Structured related research variables enabling intuitive exploration and faster customer insight discovery across datasets.
Simplified complex statistical analysis into guided steps, helping researchers progress confidently from data to insights.
Simplified complex statistical analysis into guided steps, helping researchers progress confidently from data to insights.
Consolidated persona insights via precise audience segmentation, enabling personalized marketing strategies across global retail campaigns.
Consolidated persona insights via precise audience segmentation, enabling personalized marketing strategies across global retail campaigns.
For TCS, we redesigned the platform end-to-end — driving faster tasks, better targeting, and revenue.
3× faster goal completion across tools
sharper, channel-specific marketing at scale
unified experience across global retail brands.
Visual customer journey modeling simplified omnichannel campaign planning through intuitive workflow creation for marketers.
Defined a scalable information architecture, organizing research entities and navigation into intuitive structures supporting complex enterprise workflows.
Redesigned the product's entry experience with a modern interface that strengthened brand perception and simplified secure platform access.
Seamless post-login navigation across interconnected modules supporting research, analysis, and customer intelligence tasks.
Designed centralized workspaces for managing personas, attributes, and studies, streamlining research operations across distributed enterprise marketing teams.
Visualized persona and behavioural insights through interactive dashboards, enabling faster audience analysis and data-driven marketing decisions at scale.
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