Designing an AI-powered cricket training experience with real-time feedback

Google
IoT / AR / VR / Kiosks
Web Experiences
Media & Entertainment
Global
Google
IoT / AR / VR / Kiosks
Web Experiences
Media & Entertainment
Global

Context

Google is a global technology leader focused on AI, search, and digital innovation across products and platforms.

In this initiative, Google partnered to create an AI-powered, gamified cricket experience that blended real-time motion tracking with immersive, stadium-like digital engagement.

Goal

Our mission was to design an interactive AI experience that enables users to replicate professional cricket shots and receive instant performance feedback in an immersive environment.

Outcomes

AI Feedback

translating real-time shot analysis into clear visual performance scoring.

Gamified Flow

guiding users from structured practice to final shot evaluation.

Performance Visualization

presenting dynamic accuracy metrics in an engaging interface.

Shareable Results

enabling QR-based downloads to revisit performance anytime.

Shot Comparison Engine

Side-by-side professional vs. user playback reinforced visual learning.

Real-time Scoring

Accuracy percentage displayed instantly after each attempt.

Guided Practice Flow

Countdowns, prompts, and progression cues create structured engagement.

Digital Takeaway

Users could scan a QR code to download their final shot performance.

Shot Comparison Engine

Side-by-side professional vs. user playback reinforced visual learning.

Side-by-side professional vs. user playback reinforced visual learning.

Real-time Scoring

Accuracy percentage displayed instantly after each attempt.

Accuracy percentage displayed instantly after each attempt.

Guided Practice Flow

Countdowns, prompts, and progression cues create structured engagement.

Countdowns, prompts, and progression cues create structured engagement.

Digital Takeaway

Users could scan a QR code to download their final shot performance.

Users could scan a QR code to download their final shot performance.

The results

For Google, we designed an engaging, performance-driven sports experience powered by AI-based motion recognition.

Precision

is driven by AI

Engagement

is sustained through gamification

Retention

is extended via sharing

The Web Application Experience

01
Educational
institutions
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
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02
Financial
institutions
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon
03
Healthcare
facilities
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon

A split-screen interface compares professional gameplay with the user’s attempt, enabling visual learning through instant replay.

Dynamic scoring screens display immediate accuracy percentages, reinforcing performance through bold visual feedback.

Structured prompts and countdown cues guide users from practice rounds to their final performance attempt.

A final summary screen showcases past scores, enables QR-based performance downloads, and prompts users to restart for another attempt.

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