Building adaptive learning for JEE and NEET aspirants

Thomson Digital
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Mobile Experiences
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Web Experiences
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Edtech
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Global
Thomson Digital
•
Mobile Experiences
•
Web Experiences
•
•
Edtech
•
Global

Context

Thomson Digital is a global publishing and technology company with expertise in digital publishing, content development, and technology-driven solutions.

Q&I helps Indian students prepare for JEE and NEET through assessment-led learning, personalised study plans, adaptive practice, and performance insights tailored to individual strengths and gaps over time.

Goal

Our mission was to design an adaptive, gamified learning platform - guiding students through personalised JEE preparation with periodic performance checks across web and mobile.

Outcomes

Adaptive Learning

by tailoring plans to each student.

Exam Simulation

through realistic practice with cut-off parameters.

Seamless Journeys

by unifying web and mobile experiences.

Sustained Value

through strong outcomes across multiple years.

Personalised Learning

My Tutorials, Effective Preparation Hours, MyQ Today, and Exam Score Estimation support personalised JEE preparation based on performance.

Test Analytics

A Cut-off’s Comparator benchmarks My Score against previous-year cut-offs, while Subject Score charts show correct, incorrect, and not-attempted answers.

MyQ Matrix

Proficiency bars and MyQ Matrix cards break each chapter into Knowledge, Comprehension, Application, and Evaluation, supporting course correction.

Detailed Report Analysis

Admin dashboards deliver weekly performance reports, visualising student progress, overall subject proficiency, and subject scores, with options to export analytics.

Personalised Learning

My Tutorials, Effective Preparation Hours, MyQ Today, and Exam Score Estimation support personalised JEE preparation based on performance.

My Tutorials, Effective Preparation Hours, MyQ Today, and Exam Score Estimation support personalised JEE preparation based on performance.

Test Analytics

A Cut-off’s Comparator benchmarks My Score against previous-year cut-offs, while Subject Score charts show correct, incorrect, and not-attempted answers.

A Cut-off’s Comparator benchmarks My Score against previous-year cut-offs, while Subject Score charts show correct, incorrect, and not-attempted answers.

MyQ Matrix

Proficiency bars and MyQ Matrix cards break each chapter into Knowledge, Comprehension, Application, and Evaluation, supporting course correction.

Proficiency bars and MyQ Matrix cards break each chapter into Knowledge, Comprehension, Application, and Evaluation, supporting course correction.

Detailed Report Analysis

Admin dashboards deliver weekly performance reports, visualising student progress, overall subject proficiency, and subject scores, with options to export analytics.

Admin dashboards deliver weekly performance reports, visualising student progress, overall subject proficiency, and subject scores, with options to export analytics.

The results

For Q&I, we designed an adaptive prep platform - guiding students toward stronger exam performance.

Direction

through clear performance insights and course correction.

Depth

with validated, expert-designed assessments.

Engagement

built on a gamified, channel-agnostic journey.

The Mobile App & Web App Experience

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Educational
institutions
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
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Financial
institutions
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
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Healthcare
facilities
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon

Live classroom interfaces combine Board, Cam, and Spotlight modes with a Quiz panel for MCQs, enabling virtual sessions with subject experts.

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Visual design brought a gamified, motivating tone to MyQ Today, Subject Performance, Live Test scores, and chapter-wise subject tests.

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Information architecture structured the admin portal flow from login to tutorial dashboards, tutorial session creation, search, notifications, and past sessions.

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Annotated homepage designs documented the Benefits, Courses, and Features sections, with design notes alongside each web layout.

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Onboarding screens introduce assessment-led learning for JEE/NEET and weekly test planning, leading into chapter-wise proficiency lists and timed MCQ flows.

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Admin dashboards delivered reporting, projections, and revenue proposals, with views for registrations, proficiency, student lists, and current-month revenue.

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Onboarding screens introduce assessment-led learning and weekly test planning, leading into chapter-wise proficiency lists and timed MCQ assessment flows.

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Mobile assessment flows span MCQs, JEE Main tests, and question overviews, with a task center for daily and weekly tasks.

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Established the Q&I design system, defining the colour palette, Manrope typography, buttons, input fields, iconography, and graph components.

FAQs

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