Powering informed course decisions with upGrad's study abroad platform

upGrad
Web Experiences
Mobile Experiences
Edtech
India
upGrad
Web Experiences
Mobile Experiences
Edtech & Learning
India

Context

upGrad is India's leading EdTech platform connecting learners with career-focused courses and global education opportunities.

Its study abroad platform helps students compare universities, curriculum, career prospects, and learning outcomes, enabling confident decisions through a structured course discovery experience.

Goal

Our mission was to build a strong course-discovery experience — surfacing the critical decision factors students weigh before picking a program.

Outcomes

Higher Conversions

through a clearer discovery experience.

Positive Reception

by delivering a modern, clean design.

Scalable System

through components reusable across pages.

Stronger Foundation

by handing off a build-ready system.

Course Discovery

Simplified course evaluation by surfacing curriculum, duration, fees, university details, and career outcomes within a structured discovery experience.

Study Abroad Experience

Designed a mobile-first discovery journey that helps students explore global universities, compare programmes, and start their study-abroad journey confidently.

Decision Timeline

Visualised the complete learning journey—from admission and coursework to graduation and career outcomes—making long-term commitments easier to understand.

Global Opportunities

Showcased worldwide universities and destinations through an interactive exploration experience, helping students compare global education opportunities with confidence.

Course Discovery

Simplified course evaluation by surfacing curriculum, duration, fees, university details, and career outcomes within a structured discovery experience.

Simplified course evaluation by surfacing curriculum, duration, fees, university details, and career outcomes within a structured discovery experience.

Study Abroad Experience

Designed a mobile-first discovery journey that helps students explore global universities, compare programmes, and start their study-abroad journey confidently.

Designed a mobile-first discovery journey that helps students explore global universities, compare programmes, and start their study-abroad journey confidently.

Decision Timeline

Visualised the complete learning journey—from admission and coursework to graduation and career outcomes—making long-term commitments easier to understand.

Visualised the complete learning journey—from admission and coursework to graduation and career outcomes—making long-term commitments easier to understand.

Global Opportunities

Showcased worldwide universities and destinations through an interactive exploration experience, helping students compare global education opportunities with confidence.

Showcased worldwide universities and destinations through an interactive exploration experience, helping students compare global education opportunities with confidence.

The results

For upGrad, we designed a scalable discovery experience — improving reception and driving conversions.

Conversion

up through clearer course discovery.

Consistency

built with a reusable design system.

Foundation

modern typography and visual language established.

The Mobile App & Web App Experience

01
Educational
institutions
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon
02
Financial
institutions
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon
03
Healthcare
facilities
Educational Institutions
Scalable, plug-and-play systems for fast-moving tech environments.
education icon

Designed a comprehensive landing experience that introduces study-abroad pathways, resources, expert guidance, and global opportunities in one destination.

Optimised the platform for mobile, enabling students to explore countries, compare programmes, and access planning resources on the go.

Structured content around student decision-making, organising curriculum, universities, costs, admissions, and career outcomes into clear learning pathways.

Crafted detailed course pages that surface programme benefits, eligibility, outcomes, and learning formats to simplify evaluation and comparison.

Validated layouts and content hierarchy through wireframes, refining discovery flows before progressing to visual design.

Developed a modern visual language using bold typography, modular layouts, and engaging imagery to improve readability and trust.

Adapted the platform across devices, ensuring course discovery, student stories, and educational resources remained consistent and accessible.

Developed a comprehensive design system with reusable components, typography, colours, and patterns to ensure consistency across the platform.

FAQs

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