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Crisil is a global analytics company and India's first credit rating agency, serving businesses worldwide.
Beyond ratings, it delivers research, intelligence, and advisory across multiple business units, serving global audiences with expertise spanning financial markets, risk, and industry insights and strategic decision-making needs.
Our mission was to reposition CRISIL beyond ratings — unifying distributed business units into one master website built for global audiences.
through a repositioned, clearer brand story.
by presenting Crisil as global intelligence.
through consolidating child sites into one master.
by designing mobile-first for international markets.
Structured insights, reports, and articles make Crisil's expertise easier to discover.
Responsive layouts bring Crisil's content, events, and services together across devices.
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A unified foundation brings CRISIL’s diverse initiatives and business offerings together.
Clear content hierarchies turn complex analytics and services into actionable insights.
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Structured insights, reports, and articles make Crisil's expertise easier to discover.
Structured insights, reports, and articles make Crisil's expertise easier to discover.
Responsive layouts bring Crisil's content, events, and services together across devices.
Responsive layouts bring Crisil's content, events, and services together across devices.
A unified foundation brings CRISIL’s diverse initiatives and business offerings together.
A unified foundation brings CRISIL’s diverse initiatives and business offerings together.
Clear content hierarchies turn complex analytics and services into actionable insights.
Clear content hierarchies turn complex analytics and services into actionable insights.
For Crisil, we repositioned the brand and unified its platform — driving engagement and elevating global perception.
up through clearer positioning and narration.
elevated as a global intelligence leader.
through detailed guidelines and one master template.
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Introduced a bold intelligence-led hero experience to reposition Crisil beyond traditional credit ratings globally markets.
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Designed a mobile-first content experience making latest thinking, market insights, and innovation easily accessible worldwide.
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Mapped detailed information architecture connecting diverse business units, offerings, content, and global user journeys worldwide.
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Presented scale, expertise, and popular research through structured statistics and curated pathways for easier discovery.
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Created flexible page layouts balancing latest thinking, services, and supporting content within a cohesive visual system.
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Translated complex content structures into clear wireframes, establishing reusable patterns for consistent cross-business digital experiences.
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Organised products, milestones, locations, and values into structured modules communicating Crisil's breadth and global credibility.
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Made Crisil's capabilities easier to explore by organising research, analytics, sustainability, and consulting around user needs.
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Established a scalable design system with reusable components, layouts, colours, typography, and interaction patterns throughout.
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