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Corteva empowers farmers worldwide through innovative agriculture solutions delivered across an extensive retailer distribution network.
To simplify fragmented retailer operations, Corteva envisioned Roots—a connected digital ecosystem unifying ordering, loyalty, payments, business workflows, and administration into one seamless experience.
Our mission was to design Roots — a connected ecosystem improving retailer usability, efficiency, brand loyalty, and revenue for Corteva.
by unifying retailer, business, admin apps.
through streamlined ordering and rewards.
by mapping real day-to-day workflows.
through tangible, design-led outcomes.
Unified dashboard bringing rankings, sales progress, rewards, and key actions together for faster retailer decision-making.
Gamified rewards, loyalty points, lucky draws, and service benefits designed to encourage continuous retailer participation.
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Interactive charts and business metrics simplify target tracking, product performance, and progress across retailer programs.
Guided document uploads, coupon validation, and camera-assisted verification streamline retailer registration with fewer manual errors.
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Unified dashboard bringing rankings, sales progress, rewards, and key actions together for faster retailer decision-making.
Unified dashboard bringing rankings, sales progress, rewards, and key actions together for faster retailer decision-making.
Gamified rewards, loyalty points, lucky draws, and service benefits designed to encourage continuous retailer participation.
Gamified rewards, loyalty points, lucky draws, and service benefits designed to encourage continuous retailer participation.
Interactive charts and business metrics simplify target tracking, product performance, and progress across retailer programs.
Interactive charts and business metrics simplify target tracking, product performance, and progress across retailer programs.
Guided document uploads, coupon validation, and camera-assisted verification streamline retailer registration with fewer manual errors.
Guided document uploads, coupon validation, and camera-assisted verification streamline retailer registration with fewer manual errors.
For Roots, we designed a full retailer ecosystem — improving usability and driving loyalty.
improved through clear, structured workflows.
strengthened with schemes and rewards.
gained by streamlining daily operations.
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Designed an end-to-end retailer ecosystem spanning onboarding, dashboards, business tracking, and daily operational workflows across mobile experiences.
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Conducted extensive user research, stakeholder interviews, workflow analysis, and ecosystem mapping to uncover usability gaps and business opportunities.
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Structured a comprehensive information architecture connecting retailer journeys, business processes, approvals, rewards, and administrative workflows into one ecosystem.
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Designed web-based administration tools for managing documents, approvals, resource distribution, reports, and retailer operations through streamlined workflows.
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Crafted intuitive mobile interfaces covering registration, coupon verification, dashboards, analytics, rewards, and everyday retailer interactions across the platform.
Built a scalable design system with reusable components, typography, iconography, colour palettes, patterns, and interaction guidelines for consistent product experiences.
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