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TVS / ELECTRICBIKE / IOT

Biking navigation reimagined with uninterrupted smartphone connect & zero distractions.

STRATEGY

Design thinking

Product Roadmap

DESIGN

User Experience

User Interface

Illustrations & Icons

Motion & Microinteractions

STRATEGY

Design thinking

Product Roadmap

DESIGN

User Experience

User Interface

Illustrations & Icons

Motion & Microinteractions

The OUTCOME

Biking, redefined

TVS Creon embedded with a smart navigation interface and a host of delightful mini features provides an unmatched biking experience.

DESIGN THINKING

Steady bike to mobile app connect

Futuristic tech that keeps your bike and phone in constant touch.

DESIGN THINKING

Zero-break ride

Get the complete navigation picture within a fraction of a second.

STRATEGY

Streetlight Connect

Cluster app talks to nearby streetlights and gets you a traffic snapshot.

STRATEGY

Stationary & motion modes

No calls, no notifications, no distractions when you are on the move.

Enabling strong wins for the agent

  • Private cloud storage
  • Growth tracking
  • Inventory management
Private cloud storage
Growth tracking
Inventory management

Eyes on the road - A distraction-free navigation app

  • Optimized for safe riding
  • Bite-sized information
  • Green biking
  • Real-time edits
Optimized for safe riding
Bite-sized information
Green biking
Real-time edits

Convenience is the key

  • Clear navigation
  • Playful interface
  • Seamless ticket experience
Clear navigation
Playful interface
Seamless ticket experience

Responsible & responsive at the same time

  • Clear, readable type.
  • Varied layouts for visual breaks
  • Responsive and organized
Clear, readable type.
Varied layouts for visual breaks
Responsive and organized

Simple. Approachable. Exciting.

  • The magic of XR
  • What’s your avatar?
  • Make lasting memories
The magic of XR
What’s your avatar?
Make lasting memories

What went into creating the story?

  • Powerful use of metaphors
  • Challenges to keep the user engaged
  • Triumph in the end
Powerful use of metaphors
Challenges to keep the user engaged
Triumph in the end
,,

TVS Cluster’s strategy was to make the riding experience safe by minimizing the time and effort required to navigate through maps.

Aniket Kumar

Sr UX Designer @Netbramha

Kick-start your journey to the future

Biking that comes with a revolutionary connected experience & a zero distraction navigation.

Panoramic shot of your speed range
Your complete biking stats here

Recap your riding, anytime, anywhere

With the TVS Cluster app you get the chance to review your riding experience, even from the comfort of your home.

Count your carbon

Imagine a bike that makes the planet green

TVS Cluster app tells you how much carbon footprint you reduce with each ride, building an eco-conscious mindset.

Making real estate fun

With vibrant colours, a tone of voice that is witty and simple yet elegant typeface, EmaarOne was the perfect mixture of sass and premium. Keeping with the same tone we created a setof custom illustrations that were informative, engaging but more importantly bought a smileto faces.

Making riding safe yet exciting

A biker-friendly interface that simplifies navigating through complex maps, TVS Cluster has redefined the complete biking experience.

Behind the scenes

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