Brands in an Urban Indian Day
To be associated with branding I had to do an exercise to think of an Indian consumer’s normal day when I gave it a thought this was the picture I got
07.00 a.m 
Turns off the alarm clock
07.10 a.m 
Brushes his teeth
07.15 a.m 
Hurries for his cup of tea reads his paper
07.45 a.m 
Gets a clean shave
08.00 a.m 
Takes a quick shower
08.15 a.m 
Sets his hair
08.20 a.m 
Sprays extensively
08.30 a.m 
Completes the look
09.00 a.m 
Zip drives to work
09.15 a.m 
Stops for petrol
09.45a.m 
Turns on radio to pass through the traffic nuisance
10.30 a.m 
Starts work on his p.c
12.30 p.m 
Browses on the net to get a break
01.00 p.m 
Grabs a can from the vending machine at work
02.30 p.m 
Has a wholesome lunch
04.00 p.m 
Playing on his phone
05.00 p.m 
Catches up with friends online
07.30 p.m 
Hangs out with friends
08.30 p.m 
Watching sports channel at home
12.00 am 
Hits the bed.
There are many more brands that I haven’t mentioned on the list. How many of these brands do we want to be identified with? How important is it for a start up company to brand themselves to be able to fit into the consumer’s routine? What is the role of the designer to make this happen? It’s not just the right way of branding that will lead to success in the market, with the right branding only half the battle is won delivering the quality is also equally important. Achieving this is a huge challenge…. For a matter of fact there are a number of brands we use, we are surrounded with…Given a moment to think of all the brands we are associated with in just a day, the number is really huge… How often does anybody give a moment to think about this? So give it a thought and give us a number!!!! I am sure you will be as surprised as I was when I took up this exercise.